Smart Creative Design

Thanks for stopping by!

I'm Fraser Mackenzie, a graphic designer, web designer and front-end developer, based in sunny Winnipeg, Canada.

I love creating elegant, engaging designs for the web or print that help my clients reach their goals. Let me show you what I can do for you!

Who I Am

About me.

I'm Fraser Mackenzie. I run a one-man web design & front-end development and print design studio in sunny Winnipeg, Canada. I love what I do and working with clients who understand that good design is good business.

What I do

I design and hand-code websites, design for print, do identity design, website consulting, dabble in photography—and more—for people and organizations large and small and as a sub-contractor to other design firms. I work on a Mac, though am well-versed on the PC side of things, and use the Adobe Creative Suite as my main tools of the trade. I'm meticulous and detail-oriented in my work and take deep personal satisfaction in helping my clients reach their goals.

Background

I graduated from the University of Manitoba with a BA in Film Studies. I then briefly studied film production before discovering and falling in love with the world of graphic design and web design, and haven't looked back since I started designing for the web in 2000.

Miscellanea

I'm 30-something, happily married, considered "dad" by a mini-schnauzer, a guitarist, obsessed with The Beatles, a geek for the original Star Wars, a lover of the great outdoors, and have been known to enjoy a well-brewed beer, or two.

Testimonials

I am extremely happy with the services Fraser has provided Lilac Bakery. Starting a new business, I wanted branding that would communicate traditional baking set in a modern retail environment. Fraser nailed it! Our logo, website, menu, business cards, ads, and food photography perfectly capture this feel in a unified way. The feedback has been incredible — customers love our brand and our sales have proven it. I would definitely recommend Fraser Mackenzie Design!!

—Chris Atkinson, Owner
Lilac Bakery

Working with Fraser on brochures and website development has been a real pleasure. He effectively was able to solve every problem I brought to him, and in each instance took the time to explain to me what was wrong and explore the solutions. I always felt he was working with me to help educate me about the situation—he was never the tech guy who talked down or above me, and that extra effort made a world of difference.

—Dennis Trochim, Manager
Manitoba Liberal Party

Fraser Mackenzie Design came highly recommended and has a very respectable portfolio to show for it. Fraser took the time to understand our intended goals and creative expectations and the result was a clean, functional and effective website. We are pleased to recommend without reservation Fraser Mackenzie Design and look forward to working together again soon.

—Mark Olson, President
Landstar Development Corporation

It's been great working with Fraser Mackenzie Design on both my company's website as well as the official website for our film Passenger Side. In both instances, Fraser was able to come up with thoughtfully designed, scaleable concepts that met my needs and, in the end, exceeded all expectations.

—Corey Marr, Producer
Corey Marr Productions Inc.

Fraser was recommended to us for a web project we had involving updating our website and setting up a large online survey, and we're very glad that he was. He was flexible in accommodating our very tight timeframe, provided excellent solutions, suggestions and support, was meticulous in his work and extremely easy to work with. I highly recommend his services and look forward to working with him again in the future.

—Brenna Shearer, Manager
Canadian Network on HPV Prevention,
International Centre for Infectious Diseases

Fraser designed a great, easy to use website according to our unique specifications. He provided extensive assistance and support as we learned how to use the WordPress Content Management System, and has always been there to provide solutions for any new challenges that have arisen.

—Anita Neville, Member of Parliament for Winnipeg South Centre,
Liberal Party of Canada

I can't say enough about the fantastic job that Fraser Mackenzie Design did on my website redesign. Fraser worked patiently with me to help me clarify my objectives and then delivered with a beautiful and user-friendly design that was exactly what I was after. He's creative, professional, and a pleasure to work with. I highly recommend him to anyone in need of quality design.

—Jonas Chernick, Actor

What I Do

My core services.

  • WebsitesStrategy, interface design, front-end development (XHTML/CSS, jQuery, WordPress—PHP, MySQL), mobile website design, search engine optimization, e-commerce, maintenance.
  • Content ManagementCustom WordPress Content Management System (CMS) solutions.
  • Identity DesignLogos, letterhead, business cards, signage.
  • Print DesignBrochures, print ads, posters, flyers, mail-outs, annual reports, newsletters.
  • ConsultationDesign and content reviews, design strategy, suggestions for XHTML/CSS and SEO improvements.
  • PhotographyProducts, corporate, portraits.

The Process

  • Discovery & ResearchI ask you a number of questions to learn about your business and goals, research your industry, and deliver a winning design strategy for your project.
  • DesignBased on my discoveries, I create a custom design to meet the unique needs of your project, incorporating your feedback along the way.
  • DevelopmentI take the approved design mockup and slice and dice it into separate images, then hand code the design to bring it to life on the web.
  • Testing & LaunchAfter testing to ensure that all is working as expected, your shiny new website goes live!

My Portfolio

Selected works.

Animiki See Digital Production Inc.

Animiki hired me to design the first website for their Aboriginal television and digital media content production company, plus a one-sheet for their TV series, Fit First. The website goals were to quickly communicate their successful track record of productions to the user, to communicate their creativity, and portray a modern, rather than traditional, Aboriginal aesthetic.

Deliverables
  • jQuery
  • Design
  • XHTML/CSS
  • Web & Print
  • One-Sheet
View Online

Landstar Development Corporation

Landstar approached me with the need to redesign their website for their real estate development business. The goals were to communicate their capabilities as large-scale real estate developers with a progressive business philosophy to those doing due diligence on Landstar.

Deliverables
  • JavaScript
  • Design
  • Photography
  • Web
  • XHTML/CSS
View Online

Lilac Bakery

Lilac Bakery hired me to design a complete identity package for their new dessert bakery business. The logo communicates their modern approach to traditional dessert baking, while the colours evoke sweetness (chocolate w/pink icing). The mark above the "i" represents a lilac flower and a dash of icing. I also photographed their desserts for use in marketing materials and in-store artwork.

Deliverables
  • XHTML/CSS
  • Design
  • Photography
  • Identity
  • Print Ads
  • Web & Print
View Online

Corey Marr Productions Inc.

Corey Marr Productions approached me with the need for a new website for their film/tv/new media production company. The site is powered by a WordPress Content Management System (CMS); allowing them to easily add and edit content as well as add new main "header" images themselves.

Deliverables
  • WordPress CMS
  • Design
  • XHTML/CSS/PHP
  • Web
View Online

Flynn Canada Ltd.

For Flynn Canada Ltd., a national building envelope construction company and former employer of mine (for 6 years—now currently my client), I have designed a vast amount of print materials. I have designed everything from ads in Canadian Architect and Award magazines to newspapers such as the Globe and Mail, to product brochures, newsletters, cd packaging, 700-page company manuals, safety handbooks, inter-company forms, display booths… and more!

Deliverables
  • Print Ads
  • Design
  • Brochures
  • Print
  • Photography
  • Newsletters
  • Display Booths
  • Manuals

The Affect Project (U of Manitoba)

I was hired to design and code the templates (homepage and interior page) for the University of Manitoba's, The Affect Project. (*Note placeholder text shown in the work samples). The site is a tool for the "collaboration of researchers interested in the role of affect in culture and in lived experience". The main visual goals were to communicate "a serious exploration of a nebulous topic" and to utilize a pencil art sketch chosen by the Affect group to represent emotional "affect".

Deliverables
  • XHTML/CSS
  • Design

Anita Neville, MP

Anita Neville, Member of Parliament for Winnipeg South (for the Liberal Party of Canada), contacted me to redesign her website. The redesigned website was powered by a WordPress Content Management System (CMS); allowing Anita and her staff easy control over adding news articles and blog posts via web browser or email, editing the site's content, and maintaining online polls as a means of gauging her constituents' priorities.

Deliverables
  • WordPress CMS
  • Design
  • XHTML/CSS/PHP
  • Web

Jonas Chernick

Toronto-based actor Jonas Chernick approached me to redesign his official website. The goals were to design a clean, easy-to-navigate site that would assist in promoting his work to casting agents, directors and producers, as well as being a resource for his fans and the media.

Deliverables
  • HTML/CSS
  • Design
  • JavaScript
  • Web
  • Flash Video
View Online

Work With Me

Let's get in touch!

Would you like to discuss a potential project? Maybe you just want to say hi? You can send me a message using my contact form, or reach me using the information to the right.

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Contact Info